I was sitting at Austin Java this morning having a quaint breakfast, with a cup of joe and I saw the Shiner Wild Hare logo on a Shiner beer truck. It got me thinking about the new Alamo Drafthouse sub-restaurant/bar that will be located at the Slaughter location that is opening in March called 400 Rabbits. In my mind, they seemed similar - I figured that I would at least make a post about the similarities and differences since it caught my attention earlier today.
1. a rabbit silhouette (clean, simple - a strong design, in both logos)
2. the brand (or label) inside the silhouette (contrasting, bold - another strong suit)
3. the two color pattern (again, contrasting and helps the logos stand out)
1. the actual shape of the rabbit (one in motion, the other sitting still)
2. the technique of producing the “rabbit shapes” (one refined, one edgy)
3. the inside type treatment (one refined, one edgy)
Now that I look at both, side to side, I realize that their differences are stronger than their similarities, but it just got me thinking about what “non-designers” see in logos that are similar and what it reminds them of (i.e. other logos, etc.) I think this is important to understand and apply with every piece of work, as a designer or artist.